Article by:
Garrett Willey
Do It Right Roofing: 3-Year Vision
Do It Right Roofing’s vision is to be the Pacific Northwest’s most respected faith-driven roofing contractor—celebrated for excellence, integrity, and community impact. We are known for delivering high-quality roofing systems backed by clear communication, disciplined execution, and an unwavering commitment to our customers, employees, and community.
Every month, we serve 25 residential homeowners and 12 commercial property owners, helping them make confident roofing decisions while earning 10 new five-star reviews. These aren’t just numbers—they’re proof of a company doing things the right way, with faith, quality, and purpose at the center of it all.
By 2029, we’ve built a $7 million company with a healthy 15% net profit and an even split between residential and commercial work. Our systems are lean, our SOPs are dialed in, and every part of the business runs with clarity and accountability. Our yard is clean, efficient, and organized with labeled inventory and material flow that reflects the excellence we expect on every job. The new office and shop are fully operational—designed to support our growing team and scaled operations with beauty and function.
Our company is celebrated for serving with excellence, communicating with clarity and empathy, and living out our faith-based values of integrity, quality, and servant leadership. Each department is trained and empowered to prevent mistakes and accidents before they happen. We don’t just complete projects—we deliver peace of mind with every roof we build.
Our impact extends far beyond shingles and nails. Through community service events, five or more donated roof projects annually, and a leadership podcast that reaches business owners and families alike, we’re influencing lives for the better. Our success is measured not only in profit—but in people helped, leaders developed, and a culture that puts faith into action.
We’re building more than roofs—we’re building a legacy of trust, impact, and life-changing service that will stand the test of time.
