Watch the Super Bowl 2013 TV Commercials Here Before Game Day
No doubt you watch the Super Bowl NOT because you like football. You like the commercials. Admit it. This is where millions of dollars are spent on advertsing in a minute.
More than 100 million people are expected to watch the Super Bowl. Yes, it is because of the TV commercials.
$4 Million is estimated to be the price of a 30 second spot on the Super Bowl. And you thought your advertising budget was high.
"We don't confirm exact pricing, since all spots are sold with different considerations and often in different packages," explained CBS spokesman Dana McClintock to CNN Money. "But it's safe to say that spots are going for $4 million each, and in some cases more."
Instead of waiting for game day, watch the Super Bowl 2013 commercials NOW:
Makes you think a bit differently doesn't it?
If you can reach 100 million people for $4 Million, would you say that it is comparable to reaching 1,000 people for $40? ... or 5,000 people for $200?
How do you decide the value of a marketing investment over the course of a year?