Is Your Brand Risking Genericide?
by Rhonda Negard on
There’s a term for brands that get destroyed by their own success—genericide, Kleenex and Bandaid. Small businesses risk something similar when the logo follows a trend or the industry is so saturated similar or poorly planned branding.... Read full article
The Logic Behind the Design: Evolution of Malinda Says So Brand
by Rhonda Negard on
Get a peek into my mind as walk you through how a design transform from mere words to a logo and other items. Understanding your brand and communicating that to a designer is how you get the best design--one that communicates your business clearly.... Read full article
The Provider/Patient Relationship
by Charles Mendelson on
A brief discussion on the underlying tension that exists between patient and provider.... Read full article
How Did You Come Up With That? Evolution of a Logo: Shear Consulting Collaborative
by Rhonda Negard on
This simplified stream of consciousness get you into the design process with me. You can see how my thoughts evolved from one concept to another as I work on Shear Consulting Collaborative's logo.... Read full article
Understanding Color for Printing, Even With Your Office Printer
by Rhonda Negard on
Why do designers like to play 20 Questions? Color changes because color is light. What other colors are nearby change the color of the object being viewed. It’s important to understand this basic principal before continuing with your project. Why? ... Read full article
How Did You Come Up With That? Evolution of a Logo: Face Card
by Rhonda Negard on
The making of an interactive business card and logo. Take a peek at the design process for one of my favorite redesign projects.... Read full article
I Hate Selling (But I Want Business)
by Chris Lee on
Every purveyor of goods or services needs buyers but most don't want to put pressure on themselves or their prospects to get the deal. What if there was a way to help people discover they want to do business with you without pressure?... Read full article
Plantar Fasciitis
on
Do you have a foot problem? The one that is posted today is common of many people. Let me know how you like it. If so I can post more in future. ... Read full article
