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Articles in Business to Business

Is Your Brand Risking Genericide?

by Rhonda Negard on

There’s a term for brands that get destroyed by their own success—genericide, Kleenex and Bandaid. Small businesses risk something similar when the logo follows a trend or the industry is so saturated similar or poorly planned branding.... Read full article

Evolution of a Logo: Diva Photos

by Rhonda Negard on

Merging the glamour of a portrait session and the whimsical fun of a photo booth was a challenge but so much fun. Diva Photos has a new logo, brand identity that serves both sides of the business...perfectly. ... Read full article

The Difference between Business Loans and Consumer Loans

by Paul Long on

There are many differences between a consumer loan and a business loan. This article will help you understand the difference. ... Read full article

It's Summer and the Energy is High

by Deborah Olive on

High Energy comes easily when the environment supports us. When it doesn't, three simple steps help YOU take charge of your energy.... Read full article

The Logic Behind the Design: Evolution of Malinda Says So Brand

by Rhonda Negard on

Get a peek into my mind as walk you through how a design transform from mere words to a logo and other items. Understanding your brand and communicating that to a designer is how you get the best design--one that communicates your business clearly.... Read full article

How to sell a Startup Small Business Loan request to a bank

by Paul Long on

Need money for your start up business? This article will help you make the "pitch"... Read full article

How Did You Come Up With That? Evolution of a Logo: Shear Consulting Collaborative

by Rhonda Negard on

This simplified stream of consciousness get you into the design process with me. You can see how my thoughts evolved from one concept to another as I work on Shear Consulting Collaborative's logo.... Read full article

Understanding Color for Printing, Even With Your Office Printer

by Rhonda Negard on

Why do designers like to play 20 Questions? Color changes because color is light. What other colors are nearby change the color of the object being viewed. It’s important to understand this basic principal before continuing with your project. Why? ... Read full article

How Did You Come Up With That? Evolution of a Logo: Face Card

by Rhonda Negard on

The making of an interactive business card and logo. Take a peek at the design process for one of my favorite redesign projects.... Read full article

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